Archive for August, 2010
Posted by MacAllen on August 28th, 2010 - Permalink to this entry
While consulting small businesses in excess of the past 15 years I discovered there is truly only five definitive ways to increase your bottom line profits.
1. Cut your costs.
When a business endeavors to cut down costs, the initial place to start is with recurring expenses. A large amount businesses can shave thousands of dollars in fluff per month. Maybe there are spare phone lines you can cancel, you may perhaps downsize your garbage can pickup, revoke client lunches, fire the cleaning lady and offer a couple more hours to your sales staff to clean, etc.
Another way to “trim the fat” is employees. Small businesses should to define the slackers and eliminate them from the team. As harsh as that may sound, in general, companies tend to retain at least one or two too many workers for the workload they actually have.
If laying people off is too extreme then i advocate cutting hours of the deficient employees or at least hand out pay cuts. Other thoughts consist of cutting expenses on rent/mortgage, insurance, payroll, accounting, electric, etc. Shop and negotiate for lower payments. On a side note, beware of cutting from your marketing budget. You ought to examine your advertising and make sure you are getting the most bang for your buck., but don’t cut it out. Advertising should actually be increased if it’s getting your return on investment.
And lastly, you must analyze your cost of goods. Many businesses fail to notice the bottom line price per item. Take into account the cost of shipping, storing, boxing etc. It’s a good idea to uncover your lowest gross margin item and pull it off the shelf it.
2. Increase Margins.
Find your highest gross margin item and focus on it. If you have a retail store put it in the prime real estate, if you sell intangibles, make awesome new sales pieces for that item and lead with that Item.
Another way to increase margins is to buy right, “buy low sell high”! Buy lower sell higher! Maybe you look for bargains, free shipping deals, closeouts, etc.
3. Increase Prospects/ Leads
Whether it’s pounding the street, networking, traditional marketing or sending emails to your list, find a approach to escalate leads and prospective customers. If you are in retail put out a few new signs or banners, if you sell intangibles, network and implement database advertising.
4. Close More Sales
It’s not sufficient to catch them… you have to skin them as well. Set up a follow up system that follows up with prospects that didn’t buy. They say it takes five or six contacts before the majority of sales are completed.
5. Increase Frequency of Sales
It’s been confirmed that it’s 60-80% easier to sell a present client then a new one. Spend some extra time with your top 20% of your customers. Show them other products or get them to increase frequency of their purchase.
Bonus: Each of these steps may seem overwhelming… the secret is to takes steps forward daily. If you get stuck, you may want to hire a business consultant or business coach to get you over the hump. Their value should be worth 10 times the cost.
In the end, each of these steps individually will increase your bottom line, however if you put into action all five of these steps, you should successfully over double your bottom line!
Posted by MacAllen on August 28th, 2010 - Permalink to this entry
How often have you been working late, thinking to yourself that you’d rather be somewhere else – relaxing in the bath, down at the pub with your friends or watching a movie? How often do you feel that small pang of guilt when you can’t make it to your children’s martial arts tournaments, or when you have to ask the butler to pick them up from school?
This is really a very common scenario. The work-life balance is something which is very difficult to find if you’re stuck in a rut. You want to get out of it, yet you feel like you can’t because there is just too much on your plate at the moment, or you simply can’t afford to be taking the time off. A virtual assistant can change everything!
So what can you do to get this balance back in your life? Depending on your personal circumstances, there are lots of solutions which may possibly present themselves – it could be that you simply haven’t considered them yet.
A possible solution, or perhaps – a perfect solution, is to hire a virtual assistant. This solution is like having an independent online assistant who can act as your virtual – genie in a bottle. For most VA’s, when it comes to business, your wish is there command. Maybe you’ve thought of hiring a virtual assistant before, but weren’t sure of what you would do with them – in other words, where do you start when considering this change?
Well, first of all it would be a really good idea to initially take a good look at your schedule – daily, weekly and monthly. Write down 2 lists:
1. The first list will be a list of the things that you do, that you really don’t enjoy doing or don’t want to do at all.
2. The second is a list of things that you don’t do, but which you’d really like to be doing.
Then, my advice would be to do a search on the internet for virtual assistants, either on Google, virtual assistant directories or through networking sites such as Ecademy.
Then select 5 of your top virtual assistants. Go for ones where you like the way that they present themselves and their business – scan over their range of services, check their rates, look over their FAQ’s and get a feel for whether they might be the right one for you.
Then, send an email with your detailed lists to the 5 VA’s you chose, and with this also make a small note at the bottom which says something like, “This is what I require assistance with. Can you help me to achieve these goals?”
Asking will cost you nothing at all, and it will give you good insight into how various virtual assistants can take the pressure off you, helping you to regain your work-life balance. At the end of the exercise you will have gained some valuable tips for dealing with a VA, and you’ll discover what these special individuals can do to help you to achieve work days which involve doing more of what you’d really like, and less of what you don’t, and finally, right here, you may well have just found the person who can make all of this happen for you.
Either way, when you hire an expert virtual assistant, you have nothing to lose – and everything to gain!
Posted by MacAllen on August 28th, 2010 - Permalink to this entry
Inspiration or motivational speakers specialise in making professional speeches to lift up, motivate and engage the audience. Motivational speaker use speech to communicate a new strategy from a new angle to give clarirty to employees and see a positive light and to pull the work force together.
Similarities
Some speakers can be labelled as both motivational and inspirational at the same time but there is a difference in the two types. An inspiration speaker will deliver an encouraging and warm message which is based on a story of overcoming an obstacle(s). Whereas motivational speaker may deliver a presentation that is more energetic in nature and to encouraging people attending to go and perform an action.
Good motivational speakers
There has been a lot of great speakers over the years and some who have been excellent but ended up cutting their career shot by things mentioned within speeches. Great notable speakers include. Canfield, Jack – co-creator to the Chicken Soup for the Soul books that boasts close to 200 titles in it all contain motivational essays and stories. Specialising in the USA with self-esteem seminars and has written several books on the subject, also the founder of the Self Esteem Seminars within Santa Barbara and Culver City, California. Deepak Chopra is an American physician born in India and is an author and lecturer on Ayurveda spirituality and mind-body medicine. In the late 1980s he started publishing some self-help books on New Age spirituality and alternative medicine. Chris Gardner is a self-made millionaire, as well as entrepreneur, motivational speaker and philanthropist. In the early 1980′s was homeless and struggling raising his toddler son. Chris released his memories in 2006 in a book called the Pursuit of Happiness, which was released as a holiday movie later that year. Tony Robbins another American self-help author and motivational speaker and has also written a number of great books. Unlimited power was published in 1987 and discusses topics of health and energy, overcoming fears and persuasive communication, and enhancing relationships. These people have been made so successful is what they talk about have written. Just like inspirational speaker. They have gone through themselves or know people that have and researched and written papers on this. This gives them that awesome energy to pass on to you and so makes your body tingle.
Todays motivational speakers
Large company’s often hire motivational speakers to gee up there employees so they are on task and focused on the end goal which means less waste and so more profit. Compare with the people who lack the motivation to do there job and so do as little work possible to get the the job complete and so wastes time and thus lowering profits. This type of speech a speaker will come prepared with things such as humour containing a message to help motivate the employees. A speakers knows that so many people today lack their self confidence and so in some roles this can make there job harder especially in sales roles and so give a new self-confidence can help greatly. This allows a renewed commitment to take place as well as new energy and positive thinking.
Posted by MacAllen on August 27th, 2010 - Permalink to this entry
Project Life Cycle has four phases:
- Initiation
- Planning
- Execution; and
- Closure
Challenge Initiation
The Mission Initiation is the first section in the Project Management Life Cycle.
The most typical tools or methodologies used in the initiation stage are Challenge Assessment, Plan, Overview and Schedule Reviews.
You can start a new by defining its objectives, scope, function and listing of deliverable to be produced. Professionals and expert undertaking staff additionally being chosen in this stage by the appointed Manager.
Mission Planning
The Mission Planning is the 2nd part within the Project Management Life Cycle. The 2nd section ought to include an in depth identification and project of each job until the end of the assignment. It must also include a Risk Analysis and a definition of criteria for the successful completion of each deliverable in accordance with the Schedule prepared by the Planning Engineer.
It involves creating of a set of plans to assist guide your team by means of the execution and closure of the business assignment.
The plans created during this section will allow you to to handle time, cost, high quality, change orders/variation, risk components and different issues. They may also help you to handle key personal and external distributors/suppliers, to make sure that you deliver the undertaking on time and inside schedule.
Challenge Execution
The Project Execution is the 3rd phase in the Project Management Life Cycle. The Project Execution is often the longest part within the project life cycle and it usually consumes essentially the most energy and the most resources. You will construct the physical deliverable and present them to your client for approval.
An important challenge in this part is to ensure actions are correctly executed and controlled. You will need to implement a variety of administration processes during this section. These processes provide help to to handle time, value, high quality, change orders/variation, risks components and issues. Additionally they provide help to to manage procurement, consumer approvals and communications.
The commonest instruments or methodologies used within the execution phase are an update of Risk Evaluation Review, in addition to Project/Business Plan. The deliberate resolution is applied/included to resolve the problem specified in the enterprise requirements.
Mission Closure
The Mission Closure is the 4th and final phase within the Venture Management Life Cycle. On this last stage, the Venture Manager should ensure that the Enterprise Assignment is dropped at its correct completion (in accordance with contract).
The closure part is characterised by a written formal undertaking assessment report comprises of overall stage of success to your sponsor in the phase. Project Closure includes handing over the deliverable to your client/customer, passing the documentation to the consumer/enterprise development, demobilizing/releasing staff and tools, and informing stakeholders of the closure of the business assignment.
Between one and three months after the project has been closed and the business has begun to experience the benefits provided by the project, you also need to finish a Post Implementation Review.
This overview permits the enterprise to identify the extent of success of the project and record any lessons discovered for future projects.
“Nobody plan to fail, however they fail to plan”
If you’re focused on reading more on PROJECT LIFE CYCLE verify this website to learn extra and share on Challenge Management
Each of the project administration phases and thier contents are included inside the Project Management Templates Package.
Posted by MacAllen on August 27th, 2010 - Permalink to this entry
Transcription services, secretarial services, virtual assistants and similar businesses are thriving even in the current economic conditions. A recent CNN article stated that more companies than ever are using independent contractors.
The reason for the success of these businesses is that many businesses are downsizing staff and are realzing that outsourcing for these services is very cost effective. When companies outsource these services they don’t have any of the usual employee expenses such as healthcare costs and taxes. The transcription company or VA provides their own equipment and work space, which again removes costs for the company since they do not have wear and tear on their own equipment or need office space for these employees. Businesses pay only for work done on an as-needed basis and not for employee idle time. When times are slow you do not have the obligation to keep the freelancer busy. You simply send the jobs as you have it. This works out great for the independent contractor if they have several clients at the same time. There seems to be a great ebb and flow of jobs to keep them working most days of the week. If one client doesn’t have work, chances are one of your other customers will have more than enough work.
Many laid off workers are looking to do work at home transcription rather than finding a new job. It just makes more sense in today’s economic climate. You can piece together a regular income with many different clients rather than relying on one employer for all your work.
Modern technology has really made working remotely more possible than ever. Business owners can dictate letters, memos and reports digitally and easily send these audio files over the internet for transcription. After the remote transcriptionists transcribes these they send them back to the company via the internet.
Some secretarial and transcription services even offer a free transcription trial to make it easy to try their services. Many businesses are finding this such an easy solution that they plan to utilize it as a lasting solution.
Posted by MacAllen on August 27th, 2010 - Permalink to this entry
What occurred to the days of skilled project managers that knew how one can perform the tasks of those they managed? What happened to project managers that took the time to analysis and perceive the deliverables? Did the certifications and letters related to passing exams oversimplify the fundamentals of good project management? How did a Project Management Office that managed funds, time, and assets get away with no sensible frequent sense but a wealth of e-book data and evaluation-paralysis documentation?
Listed here are 3 key winning points to a profitable project with a seasoned project manager in the PMO Project.
# Know what you’re managing and be confidence in your research and knowledge. This makes it simpler to develop your personal project plans that precisely replicate deliverables required to meet milestones. It additionally places you in a position of energy when negotiating funds and resources.
# Acknowledge your weaknesses and build alliances to strengthen your inadequacies. Oftentimes project managers are thrown into the fireplace with no knowledge of what they are managing. If that is so, create allies within the people on the project which can be the true experts. Do not alienate them or make them really feel uncomfortable. They may be the key to you studying what is necessary for you to maintain your job, get a promotion, or achieve accolades for an additional project.
# Trust and respect all of your assets, being mindful of your tone and demeanor. There is nothing worse than a project supervisor that operates in distrust or thrives on chaos. When you ask a resource for an replace, don’t ask another person what that resource is doing or how they’re performing. It’s symbolic for mistrust because it challenges integrity and workmanship of people inside your team. Moreover, if you are unclear in regards to the standing of a deliverable, don’t elevate your voice or be disrespectful in tone because it shows an unprofessional demeanor that seeks to embarrass and never uplift.
Overall do not let the initials granted by passing an examination override common sense and key skilled behavior. When you are respected and trusted, there’s nothing sources is not going to do to go the additional mile to make your project successful. Take heed to the aforementioned three tips and look at the place you could need work to get a near unimaginable project accomplished within cause of your price range and time with completely happy resources.
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James Leal is a project director and consultant that has extensive experience within the managing PMOs in the UK and USA. Find out more @ Project Management Office website www.adaptaproject.com
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Posted by MacAllen on August 27th, 2010 - Permalink to this entry
The reply – none! A sound templates alone does not an awesome venture supervisor make.
It’s true, being a good challenge manager begins with the basics of having a robust templates in place, but even with that there are other essential elements similar to appropriate methods and experienced people which are required to help the templates. With out them the project can fail spectacularly. It ought to be said though that a good templates is the correct place to start.
Through the years, as undertaking administration has matured and developed in its complexity, quite a lot of templates have been developed to assist guarantee venture success.
So what’s a ‘mission templates’?
A undertaking templates is basically a ‘highway map’ or ‘recipe’ to follow to ensure all the appropriate processes are in place to realize project outcomes. A challenge templates allows project managers to organize, manage and management projects in order that they’ve the greatest chance of delivering the correct outcomes, on time and within budget.
Templates ensure the strategy to mission management within organizations is consistent. The goal is to ensure outcomes can be repeated across projects. It’s identical to following a recipe which improves the possibility of the food tasting the same each time. However, having the cookbook is just not all that is required. Would you anticipate the identical meals from a recipe adopted by a high school cooking class as you’d from a grasp chef?
How Do I know if it is a Good Templates?
There are a selection of widespread venture administration templates in use as well as many thousands of derivatives that have been based on these. It’s possible you’ll discover that your group has adapted a commercially obtainable templates to fit your organization’s peculiar needs.
The easiest way to decide on a project management templates is to see whether it has been tried and tested on profitable real-life projects.
Federal and state governments around Australia rely heavily on PRINCE2 . This isn’t surprising as PRINCE2 is the most generally used project management templates across the world.
‘PRINCE’ is an acronym for ‘Initiatives In Controlled Environments’ and was first developed in 1989 by the UK government to standardize its strategy to IT challenge management in Government. Over time, the templates was refined (PRINCE2 ) and is now acknowledged as a good observe approach for all sorts of projects. PRINCE2 now incorporates the needs and experiences of venture managers from across the world.
One other generally used strategy to venture administration is the PMBOK (Undertaking Administration Physique of Knowledge).
PMBOK is extra a set of information and guidelines about mission management whereas PRINCE2 provides a course of for implementing the knowledge in practice.
Many private and non-private sector organizations have developed their own templates that are typically derived from PRINCE2 the expertise of people within the organization. These vary immensely of their quality and suitability for the organizations wherein they are used.
A Templates to Match the Organization
In essence, an organization must look internally to establish whether or not a proposed mission templates is an effective fit. While the project management templates is crucial to implementing a new program or a undertaking it is only one component and must be approached along with evaluation of organization’s structure, data stream, and management control systems. It will enable evaluation of whether or not the templates are suitable to the prevailing environment.
The introduction of undertaking management doesn’t, in itself, ensure success. It is important to put effort into ensuring the varied elements of undertaking management are appropriately implemented for the task at hand fairly than adopt a “one dimension fits all” approach. Any new course of is to effect cultural and organization change. This won’t be achieved except there’s organizational fit.
What a Templates Does not Give You
A project template additionally does provide the individuals abilities required to implement it. Being certified in a templates (like PRINCE2) usually signifies that you have passed an examination demonstrating your knowledge of mission processes. There are a lot of people certified in mission management templates who’ve limited experience managing initiatives or delivering successful challenge outcomes.
It is not uncommon for a Government group to “implement a templates” which might imply producing an assortment of project management templates after which rigorously imposing their use. This is often executed in line with a set of defined requirements, no matter their relevance or applicability to the scope or scale of a selected project.
It takes expertise and data to determine when the sort, scope and scale of a venture require some adaptation in administration methods for success.
It is for this reason that many people have a unfavorable opinion of templates like PRINCE2 . This is generally unfair as organizations typically fail to implement all the essential components of PRINCE2.
So What’s the Secret to Nice Mission Management
PM templates are essential, however, having a templates will not be the total resolution, nor does it guarantee an outcome. Like any resolution to a enterprise drawback, it’s essential to consider administration programs, processes and people.
A PM templates assists with among the processes however it’s worthwhile to have the right programs in place to assist undertaking implementation and people with the appropriate blend of expertise, knowledge, experience and affect to deliver a challenge home.
James Leal is an award-profitable challenge and program management specialist who provides teaching, consulting, coaching and evaluation providers to private sector and banking organizations.
Posted by MacAllen on August 26th, 2010 - Permalink to this entry
Leading at Light Speed is a groundbreaking leadership book by Eric Douglas describing the 10 Quantum Leaps which build trust, spark innovation, and create a high-performing organization. In Chapter 4 Eric discusses the Point of Resolve.
“The point of resolve” is the moment when an individual or a group summons up the will to make a tough decision. We risk losing it all, or gaining significantly.. But at some point the door opens, you make the decision, and suddenly it’s behind you. Ahead of you are the consequences. But for the moment, you are at the point of resolve.
When it comes time to make difficult decisions, hundreds of issues come into play.. The situation can overwhelm us. The process can feel unbalanced. Eventually we reach our point of clarity.. Once you break through, you’re past the moment of resolve and into implementation mode. There’s no turning back.
To be a valuable leader, you must enlighten others about these moments of decision.. People need to know you’ve made a tough decision, that you’ve committed to a course of action, and that there’s no turning back. People look for signs of resolve in their leaders – it builds trust to know that their leaders are willing to make tough stands.
Once a conclusion is drawn, there’s a vital ground rule that must be followed: everyone must stand together in holding the decision, even if you previously opposed it.. The ground rule needs to be plain: after the decision is made, everyone stands in agreement of it.. Leaders who desire to nurture and grow trust must impose this ground rule and make no exceptions..
Communicate the Results
At some point, the decision is made. The next step is telling people the results and explaining the rationales behind the decision. Surprisingly, this is where a lot of decision processes break down. You may be done, but others are still in the dark. A complex choice affects a variety of people.. It’s not often where one can see people mistakenly communicated a choice too broadly.. On the other hand, I’ve seen countless examples of failing to let key people know what happened.
Don’t forget to publicly recognize everyone involved. Small tokens of appreciation – a team t-shirt, a team photo– are important symbols of having participated in an important decision. Small gestures can provide great significance that helps people gain recognition and build trust..
Once the decision is made, there’s one more thing you should do. You should convene the people involved and ask for their feedback on how well the decision was managed. What worked well? And how could it be better managed the next time? This feedback may seem unnecessary – but believe me, you will glean things that can help you improve all your future decision processes.
Take this free work survey to see if your organization practices the 10 Quantum Leaps of high-performing organizations.
Posted by MacAllen on August 26th, 2010 - Permalink to this entry
Leading at Light Speed is a must-have leadership book by Eric Douglas highlighting the 10 Quantum Leaps to build trust, spark innovation, and create a high-performing organization.
Eric speaks of Using Core Values to Decentralize Decisions on pages 24-26 of Chapter One, Align the Core Values.
In practical terms, one of the greatest benefits of creating a framework of core values is that decision making can be decentralized. When people understand the core values, there is no need for top-down command and control. Instead, you can implement “values-based decision making.The results were extraordinary levels of innovation and performance.
Higher levels of innovation and creativity among the immediate results of decentralized decision making. Desiring to reduce the turnaround time for aircraft on the ground, Herb Kelleher and his management team at Southwest Airlines started early. Their goal was fifteen minutes. They got it down to ten. Kelleher describes watching in awe as the maintenance supervisors and frontline employees came up with innovation after innovation to meet what was seen as an impossible standard. What was their method? A culture of decentralized decision making and performance had already been implemented by Southwest. What was standard at Southwest was the exception elsewhere.
The tension between centralization and decentralization tends to disappear when a values-based decision making is in place. Articulating a set of values is what one California state agency used to tie into performance measures. The result? Dozens of new entrepreneurial ideas sprang up, with far less need for centralized check-off or intervention.
However, bureaucracy and centralization tend to take over when core values are missing. One state agency insisted on a uniform hardware and software platform for every single employee, despite the obvious differences in end users’ needs. Customers complained that the agency wasn’t able to perform. A “black market” emerged to address the problem, creating further internal tensions. Lacking an explicit framework, the de facto values continued to reign, with the press for uniformity trumping employee innovation, trust, and satisfaction.
One of the most powerful arguments for this first quantum leap is linking core values and decentralized decision making. CEO Ken Iverson took the reigns of Nucor, a manufacturer of steel products, in 1986. When they do, the results can be extraordinary.
As you align the core values, look around and see what remnants of older thinking you can get rid of. Ask yourself whether the following systems need to be retooled to make them consistent with your organization’s core values:
• Reporting systems – the organizational structure and hierarchy
• Executive perks
• Hiring practices and systems
• Training systems
• Compensation systems
• Performance review systems
• Internal communication systems
• Information technology systems
• Rules on information access and disclosure
Jim Collins tells the following story that serves as a good example of realignment. Nucor, a steel products manufacturing company, hired Ken Iverson in 1986 as its CEO. He was presented with an out-dated corporate culture, characterized by increasingly hostile relationships between management and front-line employees. Executives enjoyed considerable perks. In fact, executive importance was determined by club memberships and access to the company’s executive dining room.
Iverson turned the culture around by doing three things:
1. He did away with titles
2. He did away with hierarchies
3. He did away with all executive perks
Until Iverson, Nucor appeared destined for oblivion. Nucor transformed its values, structure and corporate culture under the guiding hand of Iverson. One of the hallmarks of a high-performing organization is the disintegration of the “we” versus “them” mentality. A complete shift in business focus and an immense level of success was his achievement. Nucor negotiated a highly successful profit-sharing arrangement with its trade unions. Nucor never feared foreign competition, but embraced it instead. And when compared to one of its chief competitors, Bethlehem Steel, Nucor’s performance over a fifteen-year period was nothing short of amazing. It increased its share value more than twenty times that of Bethlehem Steel.
The point is this: Once you’ve defined your core values, you’ll need time to bring the organization into alignment. That’s okay. Achieving light speed takes time.
Take this free work survey to discover how well your company measures up to the 10 Quantum Leaps. A free account will help you chart your progress over time, so sign up today.
Posted by MacAllen on August 26th, 2010 - Permalink to this entry
Leading at Light Speed is a must-have leadership book by Eric Douglas highlighting the 10 Quantum Leaps to build trust, spark innovation, and create a high-performing organization.
From Eric’s Communicate in 12-D, chapter 8 discusses Mobilizing the “New” Media.
If you did a Google search for “GM Bailout” during 2009 when rumors were swirling that the U.S. might force the once-mighty automaker into bankruptcy, you would have gotten two million hits. Two million. To put it in perspective, in 2000, when the dot com bubble was bursting, you would have found slightly more than two hundred references online to “dot com bubble.” That’s how explosively our media world has changed.
Immerse yourselves in the mentality of GM’s vice president of global communications. You will be responsible for two million media press statements, blogs, press releases, YouTube presentations, financial statements, academic reports, tweets and other media propaganda. Think about it. How would you carry it out? How would you counter?
The right strategy, of course, is not the strategy that GM chose. GM had not adapted to a light speed world. It pressed on to manage its communications with a tendency toward control rather than elevating the tools of social marketing and social connections. It provided selective press interviews; it sent reassuring letters to shareholders; it made an unsuccessful appeal to Washington for help. GM could have mobilized hundreds of thousands of current and former customers and shareholders to help its cause in Washington had it been prepared to lead at light speed. But it was not. For years, there was a lapse in preparation.
In a light speed environment, your company initiates the conversation, because that’s how you create trust with consumers, shareholders, staff, suppliers, regulators and all the other people who strives to represent you and your company. You do that by defining your message box, mobilizing new media, and communicating in so many different forums that your messages are the ones that people hear.
What do I mean by “mobilize new media”? Every form of media can be your friend or your foe, depending on how well you understand the media’s versatility and potential. The power is there for you to mobilize, whether you use social marketing, web sites, email blasts, blogs, e-newsletters, or tweets. The bridge between “new media” and “old media” is slowing diminishing. The investment of energy and resources into interactive media for newspaper and magazines is comparable to that of traditional ink and paper. As every form of media pushes to be more interactive, searchable, and convertable, the lines may vanish altogether.
If used smartly, you can mobilize tens of thousands of people to your cause. One notion to implore with the revolution is that the innovate media are within your reach. Having to persuade an editor or reporter that your message is appealing is irrelevant now. You have the capability of outreaching to millions of people by way of the Internet. If you’re using your web site to communicate your message box, then you’re mobilizing the media. A way to leverage new media is to transmit consistent e-newsletters to your clients, shareholder, and employees. If you are taking advantage of social marketing to outreach to groups of customers and prospective customers, then you’re assertively bring about the media. If you’re combining social networks with text messaging to lobby Congress, you’re in the game. If you’re sharing your expert views via blogs and tweets, you’re mobilizing the media. To summarize, stimulating the media rests on the ability to mobilize the variable means of media to establish the conversation and build relationships with diverse groups in respects to building trust, encouraging participation and ultimately propelling your goals.
Take this free work survey to reveal how your company compares to the 10 consistent practices of high performing organizations.